In today’s marketing landscape, where brands must go beyond visual advertising and foster real-world engagement, creating meaningful consumer experiences has become increasingly essential. In the “Sting – Blueberry Boost” campaign, Alta Software played a pivotal role in developing the control software for a next-generation interactive sampling device: the Automatic Sampling Machine. This innovative solution enables automated product sampling, specifically tailored for brand activations. By seamlessly integrating hardware with interactive software, it enhances consumer experiences at high-traffic public touchpoints, setting a new standard for experiential marketing.

The Automatic Sampling Machine is engineered to replace traditional product sampling methods with a dynamic, intelligent, and gamified experience. Users engage in a touch-screen mini-game, connect via a digital platform, and instantly receive rewards—all without the need for on-site staff. This seamless process is fully managed by the proprietary software platform developed by Alta Software, which controls everything from game logic and reward eligibility to hardware integration for product dispensing.

At the heart of the experience is the custom-designed mini-game “Blueberry Power Up”, created exclusively for this campaign. Users participate in groups of three, simultaneously pressing a “Blueberry” button to charge a virtual blueberry displayed on the LCD screen. Once the energy level reaches its threshold and participants are verified via a camera system, the reward is automatically dispensed. Alta Software developed the entire interaction flow, including real-time signal processing and precision calibration to ensure flawless performance in real-world conditions.

To bridge the device with users, the system incorporates a QR code scan that connects to a Zalo Mini App—a widely used social platform in Vietnam. After scanning, users are directed to an interactive interface within Zalo, enabling the brand to naturally collect behavioral data. This also opens up a post-event marketing channel for promotions, surveys, or loyalty programs. The result is a smart, convenient, and virality-enabled solution that merges physical experience with digital engagement.

Alta Software also developed the complete central control system (backend) for the Automatic Sampling Machine, managing key functions such as game logic processing, reward eligibility validation, behavioral data storage, and remote device monitoring. Performance metrics—including participation volume, game completion rates, peak usage times, and QR scan behaviors—are meticulously recorded at each deployment site. This empowers the brand with quantitative insights to measure and optimize the campaign’s performance.

The platform also integrates advanced technical capabilities such as OTA (Over-the-Air) updates, remote configuration management, real-time diagnostics, and version control. These features ensure that the Automatic Sampling Machine operates reliably and independently in public settings, without the need for permanent on-site staff, offering brands greater agility, operational efficiency, and cost savings.

Alta Software’s end-to-end development of the software solution behind the Automatic Sampling Machine not only amplified audience engagement for the “Sting – Blueberry Boost” campaign but also underscored its capacity to build modern communication platforms—measurable, scalable, and reusable—aligned with long-term brand marketing objectives. What began as a smart reward-distribution system has been transformed by Alta Software into a digitized media channel, enabling brands to execute multi-touchpoint marketing strategies with real-time data insights. The system supports not just engagement, but also performance tracking and behavioral analytics, allowing brands to evolve their tactics dynamically.

As consumer behavior continues to shift and personalization becomes the norm, solutions like the Automatic Sampling Machine are set to play a critical role in enabling direct, data-driven, and optimized brand interactions. Alta Software remains committed to supporting Vietnamese businesses on their digital transformation journeys—empowering physical touchpoints where technology enables, and interaction defines, the true brand value.