ALTA SOFTWARE AND UNIGONS CREATE A TECHNOLOGICAL HIGHLIGHT AT THE MMA CEO & CMO SUMMIT 2025

At the MMA CEO & CMO Summit 2025, set against an elegant conference backdrop and intensive discussion sessions, guests’ attention was repeatedly drawn to two standout technological “personalities” stationed in the main lobby: Testu and Alice, intelligent interactive AI robots developed by Unigons and integrated with software from Alta Software. The event served not only as a convergence of forward-thinking leadership but also as a showcase for future technology solutions, where Alta Software and Unigons combined forces to deliver an immersive, highly interactive ecosystem designed to inspire.

Testu—the white robot with expressive, oversized round eyes and an integrated touchscreen display on its chest—became the “face” welcoming guests at the check-in area. Meanwhile, Alice—clad in metallic blue and styled like a masked tech-superhero—stood greeting attendees at the entrance to the main hall. Both were programmed with intelligent sensor and camera systems, enabling them to detect anyone approaching within close proximity and wave upon recognizing a guest nearby. This subtle yet sophisticated gesture imbues the robots with a lifelike, friendly presence, sharply contrasting the rigid, mechanical impressions often associated with robotics.

But their capabilities extend beyond mere sensing. Both robots interact through natural gestures, warm verbal greetings, and animated facial expressions on their screens, creating a true phygital highlight—where cutting-edge technology merges seamlessly with human emotion. For guests—particularly industry leaders well versed in advanced technologies—this experience strikes the perfect balance: intimate enough to foster genuine affinity, yet novel enough to ignite social media conversation.

Alongside the robotic highlights, a fleet of ten QR-code check-in POS terminals operated and programmed by Alta Software optimized guest flow at the reception area. The system scanned QR codes sent in advance via email, processed attendee information, and printed name badges within seconds. By eliminating manual procedures entirely, it minimized wait times, reduced errors, and captured participant data in real time. This solution demonstrates that Alta Software delivers not only high-performance products but also experience-driven innovations—precise, efficient, and intuitive.

Equally noteworthy was the sustainable focus embodied by the on-site Recycle Depot—an intelligent plastic bottle collection system also developed and data-connected by Alta Software. Attendees simply deposited used bottles into the machine, which recognized and displayed the quantity of material collected on its screen. Each interaction could be converted into reward points or small gifts, fostering engagement and encouraging eco-friendly behavior. Recycle Depot not only steered the event toward a “plastic-free” model but also powerfully conveyed the MMA theme—“Marketing for Impact – Beyond Profit.

To ensure flawless and cohesive visuals, the entire projection area—including the stage, corridors, and lounge—was outfitted with 300 m² of specialized high-brightness P3 indoor LED panels, delivering razor-sharp images and exceptional stability. This LED array not only supported professional content presentations but also unified every point of interaction into a seamless, consistent visual journey.

The partnership between Alta Software and Unigons at the MMA CEO & CMO Summit 2025 delivered an integrated interactive technology ecosystem—where each solution played a distinct role in the attendee experience. From proactive, communicative robots that forge personal connections to rapid QR-code check-in POS terminals and the Recycle Depot driving positive recycling behavior—all combined to create a modern, intelligent, and deeply human event environment.

The MMA CEO & CMO Summit 2025 was more than a forum for leadership thought exchange; it stood as compelling proof that technology can elevate the event experience in the most refined and effective manner. The collaboration between Alta Software and Unigons clearly asserted that, when guided by the right investment, Vietnamese technology is fully capable of making a significant mark at world-class international events.