ALTA SOFTWARE LEVERAGES TECHNOLOGY TO CREATE A UNIQUE EXPERIENCE AT MMA INNOVATE VIETNAM 2025
In the digital era, technology is not only reflected through impressive hardware but also through the software solutions operating behind the scenes. At MMA Innovate Vietnam 2025 – the year’s largest marketing and martech event – Alta Software played a pivotal role by programming and developing the systems powering all devices deployed by Alta Media.
Alta Software was responsible for programming all devices deployed by Alta Media
With a mission to apply smart technology in shaping digital experiences, Alta Software proudly partnered with MMA Innovate Vietnam 2025, taking charge of programming and software development for Alta Media’s technology devices. From the touchless check-in management system and interactive humanoid robots to the green recycling solution RVM, Alta Software delivered modern, user-friendly, and value-driven experiences that contributed to the success of the year’s leading marketing and martech event.
MMA Innovate Vietnam 2025 is a large-scale annual event that gathers thousands of top experts, businesses, and brands. Under the theme “Shaping Growth Through Marketing Insight, Impact, and Innovation”, the event provided a comprehensive perspective on how technology and innovation are redefining the future of marketing in Vietnam.
Beyond being a knowledge-sharing forum, MMA Innovate also served as a live stage for showcasing cutting-edge solutions, offering attendees hands-on experiences. Within this technological landscape, Alta Software was honored to serve as the programming partner of Alta Media, leaving a lasting imprint on the event.
The Insight Access Control system streamlined the check-in process, ensuring speed and efficiency
To address the challenge of managing thousands of entries, Alta Software developed Insight Access Control – a modern touchless check-in system. At MMA Innovate Vietnam 2025, the solution was deployed with four check-in pillars directly connected to the central database, allowing attendees to scan QR codes on their phones or invitations for quick and seamless access.
With its dynamic QR code mechanism and secure encryption, Insight Access Control effectively eliminated counterfeit tickets while enabling organizers to manage attendee data with accuracy and transparency. This solution showcased Alta Software’s programming expertise in enhancing the event experience, from reception to overall operations.
The Dobot Atom, programmed by Alta Software, emerged as one of the event’s standout highlights
One of the technological highlights at MMA Innovate 2025 was the presence of an intelligent robot system programmed by Alta Software. Dobot Atom – a next-generation humanoid robot with 41 degrees of freedom – featured Straight-Knee Walking technology, enabling smooth, human-like movement. Equipped with computer vision and AI fine-tuned by Alta Software, Atom was capable of performing complex tasks, from grasping objects to synchronizing movements with both hands with remarkable precision.
The Testu robot took on the role of a greeter, welcoming guests at MMA Innovate Vietnam 2025
Testu and Alice – two interactive robots – were programmed with smart sensors and cameras, enabling them to detect approaching guests and greet them with gestures, speech, and facial expressions. Testu featured a friendly appearance with expressive large eyes and a touchscreen on its chest, while Alice impressed with a sleek metallic-green design, equipped with a wide-angle camera and HD display. Together, they created a unique experience where technology blended seamlessly with human emotion.
Thanks to Alta Software’s meticulous programming, the robot system was not only a technological highlight but also served as an event assistant, enriching the attendee experience.
As part of the event, Alta Media collaborated with Unigons to present a showcase at MMA Innovate Vietnam 2025. At the exhibition area, Unigons introduced the Reverse Vending Machine (RVM) – an advanced device developed under the GREEnfinity project, capable of automatically recognizing, sorting, and collecting used plastic bottles and aluminum cans.
To ensure smooth operation and deliver an engaging user experience, Alta Software took charge of programming and developing the Reverse Vending Machine (RVM). In this upgraded version, participants who accumulated enough Greez points could redeem recycled gifts or vouchers directly at the machine. This brought a series of benefits: encouraging attendees to recycle, reducing plastic waste, and promoting green consumption habits, linking technology with sustainable action.
Thanks to the collaboration of Alta Media, Unigons, and Alta Software, the booth became one of the exhibition’s most outstanding highlights. It was not only a showcase of technology but also a platform for delivering tangible social and environmental value, inspiring visitors toward a greener, cleaner, and more sustainable future.
With thousands of attendees and the participation of leading brands, MMA Innovate Vietnam 2025 established itself as an unmissable destination for the marketing and martech community. The event stood out not only for its in-depth content and emerging technology trends but also for the real-world experiences it offered, bridging businesses with customers in a highly inspiring space.
Contributing to the success of the event, Alta Software proudly served as the programming force behind a range of cutting-edge devices deployed by Alta Media. From the smart check-in system and interactive robots to RVM ver.3 under the GREEnfinity project, Alta Software helped elevate the digital experience while spreading sustainable values. Looking ahead, Alta Software will continue to affirm its pioneering role in bringing intelligent software solutions closer to businesses and communities.
