ALTA SOFTWARE CREATES IMMERSIVE EXPERIENCES WITH ADVANCED TECHNOLOGY PROGRAMMING SOLUTIONS AT MMA IMPACT VIETNAM 2025

With a spirit of innovation and cutting-edge technical expertise, Alta Software contributed to a dynamic and inspiring atmosphere at MMA IMPACT Vietnam 2025 – a convergence of leading marketing and technology trends in the region.

In an era where technology permeates every aspect of life—from media and events to brand experiences—creative solutions require not only distinctive ideas but also robust technical infrastructure to power them. At MMA IMPACT Vietnam 2025, where the latest marketing and technology innovations were showcased, Alta Media presented state-of-the-art devices that embodied the seamless blend of creativity and experiential technology.

As the programming and system development partner for these devices, Alta Software played a pivotal role in ensuring smooth, precise, and synchronized operation across all systems. The collaboration between the two companies delivered one-of-a-kind interactive experiences—where technology didn’t just perform, but truly connected with human emotions.

MMA IMPACT Vietnam 2025 stands as one of Vietnam’s foremost marketing and technology forums, bringing together experts, industry leaders, and pioneering brands in media, data, and creative innovation. With the theme “Powering Marketing for Growth” and strategic pillars Act | Accelerate | Advance, the event aimed to empower businesses and marketers to transform insights into action, enhance customer experiences, and drive sustainable growth.

Held in Ho Chi Minh City on October 31, 2025, the event featured international and local speakers across keynotes, panels, and workshops, offering a comprehensive view of how technology, data, and creativity are shaping the future of modern marketing. It was not only a hub for trend updates but also a hands-on experience space—fostering connections and knowledge exchange among brands, experts, and technology partners.

Building on a solid technical foundation, Alta Software was responsible for programming, synchronization, and system operation of the advanced experiential technologies deployed by Alta Media. Every device was developed under the principles of stability – interactivity – intelligence, ensuring high precision and seamless user experiences.

Among them, four Insight Access Control units—programmed and integrated by Alta Software—optimized entry management with real-time data communication, facial recognition, and QR code scanning for rapid and accurate access. The system operated on a synchronized internal network, allowing real-time attendee management while ensuring data security and operational efficiency throughout the event.

In parallel, the Testu robot was programmed for autonomous navigation, facial recognition, and interactive responses through motion and light—welcoming guests and guiding them through the experience zone. Meanwhile, the Alice robot, equipped with intelligent touch-interactive software, could display dynamic content, engage in two-way interactions, and perform expressive motions—creating a distinctive fusion of technology and artistry.

Through meticulously refined software programming, Alta Software ensured the entire system performed flawlessly—stable, precise, and perfectly synchronized—turning the technology showcase into an emotionally engaging experience where innovation met human connection.

The successful conclusion of MMA IMPACT Vietnam 2025 marked a milestone for the marketing and technology community. The intelligent display systems brought to life a modern, creative, and inspiring atmosphere for all attendees.

As the technology programming and operations partner, Alta Software proudly contributed to this success—ensuring every device, from the Insight Access Control system to the Testu and Alice robots, delivered natural, fluid, and emotionally resonant interactions.

Alta Software’s participation not only underscored its technical and creative capabilities but also reaffirmed its commitment to advancing Vietnamese technology—where software goes beyond control systems to connect emotions and inspire the future.