DOBOT ATOM – AN INTERACTIVE HIGHLIGHT AT ITECH EXPO 2025 AND A FRESH PERSPECTIVE ON THE FUTURE OF AUTOMATION
At iTECH EXPO 2025, amidst hundreds of cutting-edge tech showcases, Alta Software’s exhibition space stood out not only for its advanced software solutions but also for the striking presence of the humanoid robot Dobot Atom. More than just a visual centerpiece, Dobot Atom emerged as a symbol of interaction—sparking inspiration among visitors about a future where humans, software, and robots operate seamlessly within an integrated technology ecosystem.
Positioned prominently at the front of the Alta Software booth, Dobot Atom immediately captured attention with its humanoid form, smooth multi-joint movement, and friendly facial design. Even before entering the space, visitors were drawn in—many stopping to take photos, record videos, and interact with the robot. Far beyond a visual attraction, Dobot Atom served as a vivid invitation to a new dialogue between enterprise software and the future of automation technology.
Unlike traditional industrial robots—often rigid, mechanical, and hidden behind production lines—Dobot Atom was designed as a modern “collaborator.” With 41 degrees of freedom, balance control, dexterous hand functions, and a highly expressive head, the robot offered an experience that felt remarkably human. This approachable presence made it easy for attendees to envision real-world applications of Dobot Atom in smart manufacturing, customer service, tech education, and exhibition performances—scenarios where automation becomes not just a tool, but an integral part of a fully interactive experience.
Throughout the event, Alta Software’s communications and technical teams were constantly approached with questions about Dobot Atom. Many attendees were curious about the robot’s real-world capabilities—whether it could be deployed in factories, schools, or retail environments, and if it could be programmed to operate within a business’s specific context. These inquiries reflected a clear shift: users, partners, and the broader business community no longer view robotics as a distant future concept, but as a practical solution worth integrating into today’s operational models.
From a communications standpoint, Dobot Atom fulfilled its role as the visual ambassador of Alta Software at iTECH EXPO 2025 with remarkable success. Without a single word or presentation, the robot—through its precise mechanical movements, sleek appearance, and seamless integration with the booth’s design—embodied the spirit of modern technology. It offered a tangible vision of the automation future Alta Software is actively shaping. Media coverage, social media buzz, and enthusiastic tech communities elevated the Alta Software exhibit into a must-visit destination for numerous delegations throughout the three-day showcase.
The presence of Dobot Atom also signaled a transformative shift in how Vietnamese software enterprises are approaching innovation. Rather than focusing solely on backend systems, SaaS models, or conventional API integrations, forward-thinking companies like Alta Software are broadening their influence by venturing deeper into user experience, smart device operation, and the development of physical interfaces for solutions that previously existed only on screens. This is not merely a communications strategy—it reflects a genuine technological direction, where software is no longer a standalone tool, but the central orchestrator of a connected ecosystem.
Alta Software believes that robots—especially highly interactive ones like Dobot Atom—will increasingly become part of the digital transformation journey for businesses. Their role is not to replace humans, but to support operational optimization, elevate customer experiences, and create meaningful differentiation in an increasingly digitalized market.
The decision to feature Dobot Atom alongside Alta Software at iTECH EXPO 2025 was more than a tactic to attract attention—it was a clear statement: Alta Software is continuously pushing its boundaries, from enterprise software to physical automation, from system logic to immersive interaction. And with Alta Software, the future doesn’t just live in lines of code—it’s present in every handshake with a humanoid robot.
