TOGETHER WITH UNIGONS SINGAPORE, UNIGONS VIETNAM & ALTA SOFTWARE UNLOCKING THE POTENTIAL OF INTERACTIVE GAME PROGRAMMING

Alta Software is proud to be the technology partner behind the full software development of four interactive games designed for the global campaigns of premium liquor brands including Bruichladdich, Cointreau, and Rémy Martin. The project was led by Unigons Singapore, in collaboration with Unigons Vietnam for content development and operations. As the official programming partner, Alta Software transformed creative brand concepts into immersive interactive gameplay, deployed directly at international airports and premium retail spaces worldwide.

With proven expertise in interactive game programming, touch-based devices, and branded software solutions, Alta Software not only delivered the technical foundation but also played a central role in turning brand stories into engaging, memorable experiences for users.

The first title, Not Your Classic Jumping Game, stood out in the Not Your Classic campaign by Bruichladdich whisky. Players guide a sheep through three levels, each symbolizing one of the brand’s signature product lines. At every stage, the sheep must leap over four obstacles representing product attributes such as organic ingredients, traditional aging methods, and Islay’s distinctive flavor profile. A highlight of the gameplay is the dual control option: the conventional joystick or voice control—where a simple “mehhhh” makes the sheep jump.

The louder the sound, the higher the leap. This mechanic was skillfully programmed by Alta Software using an offline voice recognition system embedded in Android tablets, ensuring stable operation in high-traffic airport environments such as Changi (Singapore), Dubai, Heathrow (London), Paris Charles de Gaulle, and Sydney.

The second title, the Year of the Snake Arcade Game, carried a strong East Asian cultural theme and was launched during Lunar New Year across airports in Hong Kong, Macau, Taiwan, Tokyo, Dubai, Auckland, and Los Angeles. In this game, players guide a snake across the map to collect randomly appearing gems. Each gem contains a New Year’s blessing, and consuming it makes the snake grow longer while increasing the score. Alta Software developed the game in two versions: a tablet app with joystick control and a web-app with touchscreen interaction.

The game supported three languages—English, Simplified Chinese, and Traditional Chinese. A standout feature was the live leaderboard displayed at the booth, sparking friendly competition among players and amplifying brand exposure. More than just a game, it offered a modern interactive experience rooted in tradition—made possible through Alta Software’s cross-platform programming expertise.

Another standout project was the Marble Run game—where technology met the sensation of real-world physics. At Cointreau’s pop-up stores in airports across Sydney, Singapore, Melbourne, Paris, and Dubai, players released a marble from the top of the game. As it dropped through the pins, each touchpoint triggered fun facts or cocktail recipes. When the marble finally landed on a random city at the bottom of the screen, a bartender would serve the player a signature cocktail representing that destination.

The entire experience was meticulously programmed by Alta Software’s engineering team, ensuring that the physical touch effects were perfectly synchronized with the digital content displayed in real time. Beyond introducing customers to the brand, this game seamlessly bridged digital interaction with real-world service at the counter—a core element driving the campaign’s success.

The final game in the series, Reflecting Memories, was an art-driven, personalized experience initiated by Rémy Martin and rolled out from May 2025 at airports in London, Paris, Hong Kong, and Zayed International. On a circular smart touch mirror, players were invited to choose three keywords describing their emotions or memories. Based on the selected combination, the system displayed a suggested cocktail along with its flavor profile, recipe, and a personalized thank-you message.

Alta Software programmed the keyword recognition engine, fast touch interaction, and reflective light effects that transformed the mirror into a “portal of emotions”—a space where users could connect with the brand in a uniquely personal way. This was not only a highly artistic interactive experience but also a testament to Alta’s ability to engineer complex systems that blend personalization with brand storytelling.

With four distinctive game experiences—ranging from voice control and touch interaction to real-world physical engagement—Alta Software not only demonstrated solid technical programming expertise but also proved its agility in product thinking and its ability to translate brand requirements into tangible technology-driven experiences. These games were not only featured in high-profile marketing campaigns but are also running effectively at more than 30 international airports, attracting millions of plays and thousands of direct interactions every month.

As the official programming partner, Alta Software continues to expand its potential as a leading technology collaborator for global brand campaigns, particularly in retail marketing, gamification, exhibitions, and interactive experiences. The seamless collaboration between Unigons Singapore, Unigons Vietnam, and Alta Software is a clear testament that “Made in Vietnam” technology can fully meet global standards—delivering world-class products at international airports, where creativity, technical precision, and flawless operations are held to the highest standards.